A business rescue remedy. You only have 6 months of runway left.

Business challenge context:

"We need to push some energy on the ------ side somehow. The stock is here, and we only made 160 order sales thus far, I think we should either get together or do a virtual meeting to explore a strategic marketing plan for our bouquet of products. If we going remain on this plateau, I don't think we are to survive much longer. We probably have about six months of runway left. What are your thoughts on this?"

My plate is full now - got a lot going on. But I'm more than willing to guide and provide perspective.

To kickstart this process, may I give you a challenge? What are your thoughts, ideas or changes (to be later converted into initiatives) that will make a significant impact on the businesses top-line (expenses) and the business bottom line (sales):

A list of 12 ideas or change (for both top and bottom line):

• x 5 ideas or changes that will make an immediate impact [0 - 30 days] on profitability (only)

• x 3 ideas or changes that will make short-term impact [1- 3months] on profitability (only)

• x 2 ideas or changes that will make medium-term impact [3-9months] profitability and sustainability

• x 2 ideas or changes that will make long term impact on sustainability (only) (9months - 3 years)

The source of these answers you will find in the recent two years on the floor workshop. Your deep understanding and knowledge of the products, your engagement and trusted relationships with the customers (target market), your empathy and appreciation of the customer product-usage and product-market-fit. The customer-avatar data gathering and intelligence and the movements and pivots of your competitors and your general market trends and insights.

With the proper processing and analysis of these thoughts, ideas and learnings, once converted into actionable initiatives, broken into achievable milestones; you can radically, overnight reform and get your business back in the game; resilient and leaner than before.

We can schedule a virtual chat next week. Please keep in touch with me then.