About your MVP.

In the beginning phase of this journey, we need to keep costs down to an absolute minimum as best we can and execute the MPV as lean a possible.

Our objective is to try best to do the above but at the same time build sustainability and efficiency into the digital infrastructure model of the business. Its essential we make provision for this. It's the reason why we must recommend best practice. If this is not feasible - then we need to start with an inferior necessary foundation, but at least we have clarity of the vision and where we need to be in the future. The longevity of the business and the brand depends on it. Build yourself a sustainable business for the future.