Avoid creating empty vessels.

Nothing will ever be more sustainable than your founding purpose for existing—the actual defining reason of why your value proposition exists.

If that is unclear or erodes, all you have created is an empty vessel.

Inevitably, with all the perceived success around you, you'll ask yourself; what have you actually achieved. We suppose that's relative to what you determine to be a success.

True sustainability of any venture lies in the heart of a meaningful purpose, as a purpose is not constraint by time and money.

Build yourself a sustainable business for the future.