Information as a commodity.

"Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking"

- Albert Einstein Information-guidance on how to start, grow and sell a business is a commodity. We live in the exponential information age - where the production and distribution of information are recurring at almost the speed of light. In the past, up until today, you have traditional filtering authoritative faculties; universities, institutions, government programs and private corporations that disseminates and filters information from the valuable to the not so valuable. They monopolised and capitalised a crucial component of this information and learning distribution value chain. Due to the multiple sources and speed of information production and the plethora of distribution channels available, which have resulted in the gig and creative economy's eruption, these authoritative filtering faculties are slowly being marginalised and losing control on the information and learning value chain. There is no more a requirement for established faculties and institutions to publish information for it to be considered and recognised as credible and valuable information. Value is in the mind of the beholder. As a result, it is becoming increasingly difficult, confusing and frustrating for the market in need of information-guidance to subscribe to a set of information and guidelines to make holistic, informed decisions about their businesses' future. Today, entrepreneurs and businesses are overwhelmed and sometimes conflicted with information-guidance sourcing, referencing complexity, intimidation, and application. There are too many to choose from and a lack of new-age filtering authorities to stamp the approval that set of information-guidance is right for your business challenge at hand. Yes, there is still this legacy-traditional information filtering authorities as noted before. They will not disappear and cannot be dis-respected for their rich heritage and legacy of information acquisition, radical ideas, processing, influence and application thereof. However, they are not appealing, approachable and "open-minded" enough to attract or appeal to this new emerging target market of gig-economy entrepreneurs, high-performance businesses of the future and established mature organisations seeking radical opportunities for change. Herein is the crux; is that value of information is in the mind of the beholder. What you and I consider valuable is directly related to the problem that needs to be solved and could be complete opposites. The paradox is; what information do you deem to be valuable, compared to what society and your peers tells you? Surround yourself with a host of trusted, like-minded individuals with similar visions of the future, who understands the dissemination of information to extract the best value according to your exact set of scenarios. Build yourself a sustainable business for the future.