More about strategy.

A strategy is not a definitive action or verb. Its an abstract mix and the manifestation of several elements such as; the imaginary vision, the ideal future scene, the precise objectives, intelligence (past and present data), the foresight into the possibilities of the future, that works holistically together and nsync to achieve a specific or set of objectives.

Furthermore, a strategy is and always will be volatile by nature. As the market landscape terrain changes, uncontrollable and unpredictable influencing factors, new and ever-changing resisting forces (new-entrants into the market) and the continuously evolving, liberating and democratic nature of the target (the customer) - a well crafted, thoroughly thought-out and resilient strategy is going to be one of your primary competitive advantages to "stay-in-the game" for as long as possible. Obviously, this advise is not for those seeking quick-dramatically scaled ventures, pursuing short-term growth-hacks to radically boost revenue and equity value at the cost of sacrificing meaningful impact, longevity and sustainability.

A business makes money to exist. But it doesn't exist to make money. It exists to make a meaningful impact and difference. Otherwise, we wouldn't be much different than the tech opportunists and capitalists of the past dot.com revolution.

Build yourself a sustainable business for the future.