My best 5 ingredients to future-proof your business today.

Here are our best five ingredients to future proof your retail business today.

1. Purpose, Problem and Vision = Value Proposition. Define it and defend it.

2. Niche (The thinner your slice of cake, the better you will appreciate and savour it)

3. Responsiveness (Everything Customer Service related) - the quickest to respond - wins the heart, wins the sale and wins the market.

4. Brand. Simply put. Branding is a matter of life and death!

5. Sustainability. Values and principles are sustainable. Processes and systems are sustainable. Being customer-centric is sustainable. Not people. Not products. Not money.

6. [Bonus] Not growth-focused but improvement focus. Don't aim to get bigger. Aim to get better.

Apply these six ingredients in your strategy mix and you should be ok.

Build yourself a sustainable business for the future.