Insights.

Such an important exercise that it cannot be overstated... The importance and value of industry & market analysis, target market...

Dear - I hear and appreciate your sentiments around the project capital spend. We require fundamental but critical infrastructure...

An important point to remember is that this journey requires patience and consistent cycles of review for improvement or pivoting...

We are moving away from product-to-market strategies to brand-to-market strategies. No longer is your product or services unique and it's...

Have self-respect for your work and creation - enough to know that it is not meant for anyone. Your work, passion in the form of service...

Systems & processes can be duplicated. Products & services can be duplicated. Design & marketing can certainly be duplicated. Purpose,...

Products are not sustainable. Services are not sustainable. Money is not sustainable. People are not sustainable and certainly, customers...

It's one thing to have a great looking website - which you already have. Its another game altogether to create brand awareness, to...

Elementary market research and analysis is so important and relevant in every aspect of any opportunity - big, small, idea, start-up or...

Your request is too vague to explore any accurate ideas, Mr X. There are many aspects to look at when considering to secure a project or...

The importance and value of industry & market analysis, target market segmentation, brand vision & purpose assessment and provisional...

"Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain...

For a short moment, ask yourself and deeply consider these 3 questions: Whether growth is truly beneficial to your business? How can you...

Relationships over profit and sustainability over growth. Therefore; relationships plus sustainability equals profit and growth. Being...